ResponsibleOhio, the group behind the cannabis legalization measure in Ohio that has been scrutinized for creating a closed market for cannabis production in the Buckeye State, has launched a new campaign strategy which features a caped superhero-esque cannabis-flower mascot named Buddie.
According to Faith Oltman, ResponsibleOhio spokesperson:
“Buddie is going to college campuses only to promote ‘Buddie’s 21 and Up Club’ and engage millennial voters in the process in a new, creative and exciting way.”
Buddie made his debut appearance for the ‘Green a Rush Bus Tour’ on August 25 at the University of Toledo.
While this may be a smart strategy, considering that young voters are usually unaccounted for at the ballot box, Buddie’s appearance has already sparked less than positive feedback.
“This is at best, irresponsible. The superhero theme clearly appeals to a younger crowd. A shameless attempt to entice young people,”
stated Jen Detwiler of Ohioans Against Marijuana Monopolies.
President of the Ohio Children’s Hospitals Association, Nick Lashutka, agrees with Detwiler. Lashutka, also a member of Ohioans Against Marijuana Monopolies, reported that he was “shocked that they would take what appears to be a super hero-type character to advocate for passage of Issue 3.” Lashutka continued,
“This could be explicitly appealing to kids. We think they should cease and desist using this character.”
Despite the opposition, Oltman says ResponsibleOhio plans to move forward with the college tour, and ensures that the organization is “being very careful about where Buddie’s going and who he’s talking to.”
“This is ‘Buddie’s 21 and Up Club.’ He’s not going to be around kids.”
Oltman explained. She did not mention how Buddie would be kept away from students on campus between the ages of 18 and 20.
photo credit: ResponsibleOhio